Style guide · 1920 – 1970

Modernist
property websites.

Flat planes, ribbon windows, open plans, integration with the landscape — the post-war pursuit of clarity.


The direction

How Modernist translates to a property website.

Geometric sans-serif, grid layouts, generous whitespace, warm neutrals with deep bronze, almost no ornament.

Where you find it

Los Angeles · Stuttgart · São Paulo

Famous examples

Buildings that
anchor the style.

Fallingwater cantilevered over a waterfall in Pennsylvania.

Fallingwater

Mill Run, Pennsylvania — Frank Lloyd Wright

Read on Wikipedia →

Photo via Wikimedia Commons

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